Post by account_disabled on Jan 23, 2024 0:02:41 GMT -5
Ways To Change Your Employer Brand Employer branding attracts the best talent to work for your company. Your company's brands themselves can influence the types of candidates your organization attracts. This is called employer branding , and it is for this reason that your competitors have better employees than you. First, let's make a distinction between employer branding and company branding. The latter is designed to attract new customers and differentiate yourself from competitors to increase your revenue and gain the trust of your customers. Whereas, employer branding is designed to attract top talent and build your reputation as an employer . Many companies neglect their employer brand and struggle to attract their ideal candidates. In this article, you 'll learn three practical ways to transform your employer brand so you can increase your chances of getting great candidates interested in working for your company.
PROFILE Photo by Vanessa Garcia from Job Function Email Database Pexels Team The world of work is changing ; Employees can now leave public reviews of their employers so that anyone can find them. Glassdoor is one of the best platforms for this purpose. It is designed to prevent employers from tampering with employee reviews to increase authenticity and build user trust. Many serious candidates look at your company's Glassdoor profile and check reviews to learn more about what kind of employer you are. Glassdoor also allows employees to report the salaries and benefits they receive from their jobs. They can also evaluate management and list the pros and cons of working at your establishment. You and your team should pay close attention to Glassdoor reviews.
If they find 80% of the negative reviews are about mistreated, overworked and underpaid workers, they will run for the hills. If they find that the salary does not match the job description , then your company will be a red flag for them. Glassdoor and other review sites can create a positive or negative image of your company and how it treats employees. One way to improve your reviews is to treat your employees well. This is the only way for you to build a strong employer brand because they will know that even if they leave their job, they will be treated with respect and given a reasonable workload. This is an era when despised employees publish damaging articles about their employers. You should keep in mind that this is not something to be taken lightly. Take a close look at how your company approaches layoffs, do they treat employees with care? Are departing employees given interviews where they can voice their concerns and share their experiences? All of these factors can impact the overall employee experience.
PROFILE Photo by Vanessa Garcia from Job Function Email Database Pexels Team The world of work is changing ; Employees can now leave public reviews of their employers so that anyone can find them. Glassdoor is one of the best platforms for this purpose. It is designed to prevent employers from tampering with employee reviews to increase authenticity and build user trust. Many serious candidates look at your company's Glassdoor profile and check reviews to learn more about what kind of employer you are. Glassdoor also allows employees to report the salaries and benefits they receive from their jobs. They can also evaluate management and list the pros and cons of working at your establishment. You and your team should pay close attention to Glassdoor reviews.
If they find 80% of the negative reviews are about mistreated, overworked and underpaid workers, they will run for the hills. If they find that the salary does not match the job description , then your company will be a red flag for them. Glassdoor and other review sites can create a positive or negative image of your company and how it treats employees. One way to improve your reviews is to treat your employees well. This is the only way for you to build a strong employer brand because they will know that even if they leave their job, they will be treated with respect and given a reasonable workload. This is an era when despised employees publish damaging articles about their employers. You should keep in mind that this is not something to be taken lightly. Take a close look at how your company approaches layoffs, do they treat employees with care? Are departing employees given interviews where they can voice their concerns and share their experiences? All of these factors can impact the overall employee experience.