Post by mdkabila on Mar 12, 2024 3:01:39 GMT -5
Finding a way to climb the TripAdvisor rankings without too much effort is a bit like chasing the Holy Grail. Maybe it's just legend. But today Cornell University publishes a new study that reveals 3 activities to improve your positioning on the Owl and, consequently, increase your revenue , without having to invest too much either on an economic or operational level. The Hotel Performance Impact of Socially Engaging with Consumers analysis was conducted by Prof.
Chris Anderson , who has been Denmark Phone Number involved for years in analyzing the digital dynamics that link hotels to portals and review sites. It is no coincidence that he and his team demonstrated the effects of the billboard effect in 2010 and the link between reviews and revenue in 2012. “In this report – explains Anderson – we examined the effects of TripAdvisor reviews to discover which systems that do not involve costs and operational work can help hoteliers improve their performance, both on review sites and in terms of revenue and sales. ” 1- Encourage reviews with post-checkout surveys It is no mystery that freshness and frequency of reviews are an essential ingredient for improving your positioning on TripAdvisor.
Anderson confirms that post-stay surveys to encourage customers to write comments have a direct impact on positioning and even revenue. To demonstrate this, the scholar combined data relating to 80 hotels that use Revinate's post-stay surveys, with other data taken from TripAdvisor, STR and Fairmas and compared everything with those relating to the same competitive set . “We compared financial performance and online reputation in a series of before-and-after tests lasting 12 months each. The after phase begins when a hotel begins to actively encourage guest reviews through surveys sent after check-out .” Below we see a table that summarizes the results obtained: the numbers represent a score in relation to the competitive set of the structure . The higher the number, the more positive it is.
Chris Anderson , who has been Denmark Phone Number involved for years in analyzing the digital dynamics that link hotels to portals and review sites. It is no coincidence that he and his team demonstrated the effects of the billboard effect in 2010 and the link between reviews and revenue in 2012. “In this report – explains Anderson – we examined the effects of TripAdvisor reviews to discover which systems that do not involve costs and operational work can help hoteliers improve their performance, both on review sites and in terms of revenue and sales. ” 1- Encourage reviews with post-checkout surveys It is no mystery that freshness and frequency of reviews are an essential ingredient for improving your positioning on TripAdvisor.
Anderson confirms that post-stay surveys to encourage customers to write comments have a direct impact on positioning and even revenue. To demonstrate this, the scholar combined data relating to 80 hotels that use Revinate's post-stay surveys, with other data taken from TripAdvisor, STR and Fairmas and compared everything with those relating to the same competitive set . “We compared financial performance and online reputation in a series of before-and-after tests lasting 12 months each. The after phase begins when a hotel begins to actively encourage guest reviews through surveys sent after check-out .” Below we see a table that summarizes the results obtained: the numbers represent a score in relation to the competitive set of the structure . The higher the number, the more positive it is.