Post by ivykhan885 on Mar 7, 2024 1:42:46 GMT -5
Communication via email, within any digital marketing strategy, is a fundamental component. It is important to structure a well-defined strategy for the creation and presentation of this content, but once the "send" button is pressed, the correct reception of the same depends on several factors. Minimize the risks within your campaigns , rely on a digital agency like Ediscom! Discover the strength of our solutions now, click here Email marketing, reputation and spam Share on Facebook Share on LinkedIn REQUEST INFO ON LEAD QUALIFICATION! Very often, marketers' attention towards a type of email communication is aimed at creating something captivating in terms of graphics and content , which can contain numerous useful information within itself and correctly address the desired user target. From a certain point of view, thinking in this way is not wrong, but to guarantee a truly personalized service capable of maximizing ROI , more needs to be done. We have already analyzed in detail in the past what an ideal email marketing workflow is , but today we want to focus more on the final part of this process. In addition to choosing a well-structured database and a high-quality sending platform , it is important to cultivate a good email reputation over time , but how? The importance of a good email reputation Every time an email message is sent, all the factors necessary to ensure its correct delivery.
to the recipient are evaluated by the server receiving the message. Some of these, such as the quantity of emails returned to the sender, the number of interactions, the number of opt-outs , the quantity of spam entries , etc. affect the reputation of the sender's email account . This reputation is updated for each email sent and determines from time to time how the recipient's email server evaluates the address of the person who first sent the message. A good reputation is essential to obtain maximum results from a DEM campaign, and being the result of this process based Australia Telegram Number Data continuous feedback , the more positive this feedback is, the higher the chances of successfully delivering the emails will be. In the same way, conversely, an account whose messages will almost never be opened, received or will be directly inserted into spam will have much more difficulty in obtaining concrete results and emerging from the negative spiral of its bad reputation.
However, there are some objective practices to improve your email reputation , among which the segmentation of recipients stands out . Recipient segmentation to improve reputation It is essential to realize that behind every email address there is a unique person , with his or her characteristics, thoughts, stories, opinions and preferences. Any company, regardless of its field of competition, must be aware of this need, because only then will it be able to truly frame its audience and obtain the maximum ROI by satisfying certain needs. Once the characteristics and preferences of the public have been discovered, even in broad terms, this must be divided and grouped into different sets , carefully developed. Given that modern email sending technologies allow these sets to be created , even personalizing the messages on an individual level (via personalized sender or name of the recipient contained in the message.
to the recipient are evaluated by the server receiving the message. Some of these, such as the quantity of emails returned to the sender, the number of interactions, the number of opt-outs , the quantity of spam entries , etc. affect the reputation of the sender's email account . This reputation is updated for each email sent and determines from time to time how the recipient's email server evaluates the address of the person who first sent the message. A good reputation is essential to obtain maximum results from a DEM campaign, and being the result of this process based Australia Telegram Number Data continuous feedback , the more positive this feedback is, the higher the chances of successfully delivering the emails will be. In the same way, conversely, an account whose messages will almost never be opened, received or will be directly inserted into spam will have much more difficulty in obtaining concrete results and emerging from the negative spiral of its bad reputation.
However, there are some objective practices to improve your email reputation , among which the segmentation of recipients stands out . Recipient segmentation to improve reputation It is essential to realize that behind every email address there is a unique person , with his or her characteristics, thoughts, stories, opinions and preferences. Any company, regardless of its field of competition, must be aware of this need, because only then will it be able to truly frame its audience and obtain the maximum ROI by satisfying certain needs. Once the characteristics and preferences of the public have been discovered, even in broad terms, this must be divided and grouped into different sets , carefully developed. Given that modern email sending technologies allow these sets to be created , even personalizing the messages on an individual level (via personalized sender or name of the recipient contained in the message.