Post by account_disabled on Feb 25, 2024 0:24:45 GMT -5
Raise your hand if you haven't heard a phrase like this from your owner or manager at least once in your life in the office. If, however, you are an entrepreneur, a sales manager or a marketing director, I am equally certain that, even if you have never said a sentence like this, with all the (mis)information you suffer every day by reading articles, news or websites that promise money easy through the use of Social Media, you felt lost and were unable to understand how and where to invest your money digitally . Whether you are a professional, an entrepreneur or a manager, this article is for you. Today I want to help you gain clarity in the world of social media through some simple tips with which you can choose with peace of mind which environments to invest your time and resources in.
A small introduction to immediately clear Chinese Europe Phone Number List up potential false myths: there is no perfect Social Network for everyone! Without a doubt some social networks, such as Facebook, can be useful for the vast majority of Italian companies, but before deciding where to communicate with your audience of potential customers you need to ask yourself some questions. QUESTION 1: What are my goals? Before rushing off by opening a Facebook page, a YouTube channel or a Twitter account, try to understand what you want to achieve from using these tools . Otherwise, the risk is to throw your money away because you haven't defined a strategy. Remember: every strategy, if it is to work, must start from very clear objectives. So, returning to our question: what do you want to get from social media? Generate new warm leads to pass on to the sales force Increase your e-commerce sales Building a community Other (…) Tip 1: define a priori, before investing even a single euro, what your objectives are and select the right metrics with which to measure them (set your KPIs).
QUESTION 2: Who do I turn to? Every self-respecting marketing strategy must start from one or more targets of ideal customers to whom we want to sell a product or service. Once you've defined your goals, start clarifying who these people are. Ask yourself how old they are, where they live, what work they do, and how your product or service can help them solve a problem or achieve a goal . You will see, the work will be useful for understanding which contents can most engage your potential customers and, in a subsequent phase, it will allow you to better profile the audiences of your paid campaigns. Tip 2: Build your buyer personas QUESTION 3: Does my product or service really help solve a problem or achieve a goal? It may seem banal to you, but very often when an editorial strategy on social media doesn't work you are tempted to blame the tools used or the consultants with whom the project was developed (I admit, even we consultants are sometimes not free from some blame ... but this is not the topic of these lines).
A small introduction to immediately clear Chinese Europe Phone Number List up potential false myths: there is no perfect Social Network for everyone! Without a doubt some social networks, such as Facebook, can be useful for the vast majority of Italian companies, but before deciding where to communicate with your audience of potential customers you need to ask yourself some questions. QUESTION 1: What are my goals? Before rushing off by opening a Facebook page, a YouTube channel or a Twitter account, try to understand what you want to achieve from using these tools . Otherwise, the risk is to throw your money away because you haven't defined a strategy. Remember: every strategy, if it is to work, must start from very clear objectives. So, returning to our question: what do you want to get from social media? Generate new warm leads to pass on to the sales force Increase your e-commerce sales Building a community Other (…) Tip 1: define a priori, before investing even a single euro, what your objectives are and select the right metrics with which to measure them (set your KPIs).
QUESTION 2: Who do I turn to? Every self-respecting marketing strategy must start from one or more targets of ideal customers to whom we want to sell a product or service. Once you've defined your goals, start clarifying who these people are. Ask yourself how old they are, where they live, what work they do, and how your product or service can help them solve a problem or achieve a goal . You will see, the work will be useful for understanding which contents can most engage your potential customers and, in a subsequent phase, it will allow you to better profile the audiences of your paid campaigns. Tip 2: Build your buyer personas QUESTION 3: Does my product or service really help solve a problem or achieve a goal? It may seem banal to you, but very often when an editorial strategy on social media doesn't work you are tempted to blame the tools used or the consultants with whom the project was developed (I admit, even we consultants are sometimes not free from some blame ... but this is not the topic of these lines).