Post by account_disabled on Dec 24, 2023 4:49:54 GMT -5
Communities together while promoting collaboration. When scattered populations can be brought together, their influence becomes greater. In 2/3 clicks, you can connect to any community and start interacting. In the end, there are more participants and more rapid and sometimes even more qualitative interactions. The “failure” of brands on YouTube The proof ? Almost no corporate brand in the YouTube or Instagram subscriber rankings: only 3 in the YouTube Top 500 . The first places are taken by unknown people, video game players (PewDiePie: 53 million subscribers), singers or groups.
Even ReBull, which is the benchmark and most successful brand in terms of branded Email Data content, is only 241st in this ranking with 5.75 million subscribers. Even the “philosopher” Rémi Gaillard does better with more than 6 million subscribers. However, most of the 240 channels ranked higher than RedBull are very far from investing even 10% of its budget in their content. Ditto for THE global brand “Coca-Cola”, which was supposed to revolutionize everything with “the most compelling content in the world” and “a disproportionate share of popular culture”, went “shshit!” : the site is neither in the 10,000 most visited sites in the USA nor in the TOP 20,000 worldwide.
Branded content = spam? In fact, adds the professor, consumers are not interested in branded content. In general, they don't want it in their news feeds or even consider it spam. One of the reasons why Facebook charges to appear in the feeds of its fans. Brands believed that like music, sports or media stars, they could create and unite hyper-involved communities. It's totally absurd: while we might want to be in direct contact with our group or our favorite athlete, we don't necessarily want to interact with our toothpaste or bottle of oil. We're going to debate Messi's last goal, not the new enzymes in his dishwasher powder.
Even ReBull, which is the benchmark and most successful brand in terms of branded Email Data content, is only 241st in this ranking with 5.75 million subscribers. Even the “philosopher” Rémi Gaillard does better with more than 6 million subscribers. However, most of the 240 channels ranked higher than RedBull are very far from investing even 10% of its budget in their content. Ditto for THE global brand “Coca-Cola”, which was supposed to revolutionize everything with “the most compelling content in the world” and “a disproportionate share of popular culture”, went “shshit!” : the site is neither in the 10,000 most visited sites in the USA nor in the TOP 20,000 worldwide.
Branded content = spam? In fact, adds the professor, consumers are not interested in branded content. In general, they don't want it in their news feeds or even consider it spam. One of the reasons why Facebook charges to appear in the feeds of its fans. Brands believed that like music, sports or media stars, they could create and unite hyper-involved communities. It's totally absurd: while we might want to be in direct contact with our group or our favorite athlete, we don't necessarily want to interact with our toothpaste or bottle of oil. We're going to debate Messi's last goal, not the new enzymes in his dishwasher powder.